Monday, 18 August 2008

Chemical Brothers create 'Midnight Madness'

Ever since their inception in 1993, The Chemical Brothers make sound tracked numerous special moments in countless people�s lives. Whether it�s the music of choice for a big night kO'd, or the key moment that kicks the party into rise, or even the inevitable comedown period in the milky pre-dawn hours, it is nigh on impossible to competition Tom and Ed�s enduring impact.


Now, The Chemical Brothers are giving their firm fans a chance to give something back. In a completely unprecedented move, fans can now lead their possess vision to the Chems� glittering nocturnal world: by taking part in a unique, all-inclusive global telecasting project using the Google Earth application.


This is an exciting invitation to participate on a never ahead seen worldwide scale. By making a short film or snap that revolves around the theme of �Midnight Madness� � as well the make of their latest anthem-in-waiting, released on August 4 � entrants will flummox to upload their work onto Google Earth via The Chemical Brothers� site, and tag it to its exact location. Furthermore, the topper work will then be edited by ace producers Nexus to form a new concept music video for �Midnight Madness, executed through the Google Earth application. The film testament then be premiered on The Chemical Brothers website and premiered as a YouTube exclusive on the same week as �Best Of� album, �Brotherhood� is released.


All interested applicants would have to do is to make a film, anyplace from 2 to 20 seconds, celebrating the insanity that goes on at the stroke of midnight and related to to the specific power point of pedigree, and accordingly upload it onto The Chemical Brothers� website, before August 25. For details, go to www.thechemicalbrothers.com, and get ready to bosom the madness�


Even if you�re not a budding film producer you can still get involved with the lunacy, as Google Earth enables you to tag and then launch your favourite Chems lead from your location on Google Earth, so anyone passing your area can go and click on your